Deanne Whelan began her career with East Coast Mortgage Brokers in 2012 as the firm’s first female Mortgage Broker and has since gone on to purchase ownership of the company. She has been an integral part of East Coast Mortgage Brokers growth and success, helping establish it as the largest mortgage brokerage in Newfoundland and a multiple-time winner of Top Canadian Brokerage.
Deanne brought with her a wealth of leadership and financial expertise, having spent a large portion of her 30-year career as a Senior Manager with two major finance companies. Since joining East Coast Mortgage Brokers, she has consistently been recognized as a Top Canadian Mortgage Broker (small market), achieved the highest VERICO Chairman’s Club status, been named to the Canadian Brokers Hot List, and has been featured multiple times as one of Canadian Mortgage Professional’s Women of Influence.
Community involvement has always been a core value for Deanne and the East Coast Mortgage Brokers team. They proudly support and contribute to organizations such as the Rotary Club, Ronald McDonald House, Make-A-Wish Foundation, Single Parent Association, Centre for Hope, Breakfast Program and numerous local sporting teams.
To better serve clients and expand her impact, Deanne developed Team Deanne Whelan, a dedicated group of Associate Brokers, Fulfilment Specialists, and assistants. This team-based approach allows for greater accessibility, efficiency, and support, ensuring clients receive expert guidance at every stage of the mortgage process. Deanne firmly believes that knowledge and choice are powerful—and that everyone deserves access to both.
Mortgage financing is rarely one-size-fits-all. While some clients seek the most competitive products and rates, others require guidance through credit challenges or complex financial situations. Deanne’s experience, determination, and in-depth industry knowledge enable her to deliver tailored solutions that help clients achieve their goals. She prides herself on providing honest, well-informed advice and pairing each client with the best possible mortgage product at the most competitive rates.
Deanne attributes her success to effective time management, integrity, active listening, continuous industry education, and applying her expertise in a meaningful, client-focused way. Her perseverance and skill have earned her the nickname “The Financial Wizard.”
Deanne Whelan and Team Deanne Whelan can be reached at deanne@ecmb.ca or by calling (709) 763-2099.